Choosing between the Ninja BL660 and the Vitamix E310 is really a question about you: do you want a great blender for $85, or a lifetime blender for $349? Both are excellent at what they do.
| Feature | Ninja BL660 | Vitamix E310 |
|---|---|---|
| Power | 1100 W | 2.0 HP |
| Capacity | 72 oz + to-go cups | 48 oz |
| Controls | 3 speeds + pulse | 10 speeds + pulse |
| Warranty | 1-year | 5-year |
| Typical price | ~$85–100 | ~$349 |
You want crushed ice, smoothies and sauces without spending much. The 72-ounce pitcher is bigger than the Vitamix’s, and the to-go cups make it more practical for everyday smoothies. Read our full review.
Ninja BL660 on AmazonYou blend daily and want smooth results, hot soup and a machine that will outlast your kitchen. The motor, ten-speed control and five-year warranty are the definition of buy-once. Read our full review.
Vitamix E310 on AmazonCasual blenders should save the money with the BL660. Daily smoothie and soup makers who can afford it will never regret the Vitamix.
More context: Best Blenders in 2026
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